Meet the Chicks: Chloe

We are back again with a third post from our Meet the Chicks series and this time you’ll get to know all about our lovely Junior PR Account Manager, Chloe Walden.

Chloe Walden

Chloe Walden

Hi Chloe, let’s start off with you telling us a little bit about yourself.

I’m from all over the place – we moved around a lot when I was a child so I’ve grown up in Surrey, Devon, Essex and Suffolk – and the Normandy in France! Despite having the academic scholarship at my school, I actually decided not to go to university and went straight into a PR apprenticeship which lasted for 12 months, so I was based in an agency in Suffolk during that time. What that also means is I’ve been doing PR for over six years now – scary! In my free time, I volunteer with my local Shelter Boutique, and go through exercise fads – some weeks its running, some its rock climbing… it depends what takes my fancy really!

So what made you actually go into PR?    

I fell into it by accident really. My Mum is the director of a food manufacturing company, and when I was a bit unsure of my next step during my last year of A Levels, the food photographer she used at the time, thought I might enjoy it. I did a few weeks’ work experience, they offered me the apprentice role, and it went from there really.

What excites you most about your job?

I love the variety – of waking up every morning and not quite knowing what you’re going to be facing that day. Growing up in a really foodie environment also means I love finding out about what’s hot, where to eat and what the next big trend is going to be – and this is the perfect place to find out all these things really.

What has been the best client event that you have attended or organised?

Christmas Afternoon Tea in July for a café in Westminster Abbey. It wasn’t the biggest or necessarily the most glamorous of events, but it’s the first one I organised on my own and we managed to get some great press there, so I think it will always be my best one.

Do you have any advice for someone wanting to pursue a career in PR?

Don’t take things too personally. Everyone has bad days in the office, and sometimes you’ll find your pitch to a journalist may just be that one too far for that day. Also, take the time to find out what interests those you’re speaking to on a day-to-day basis – journalists, clients, influencers – everyone really. It’s amazing how much difference having a personalised approach can make.

Who or what inspires you the most?

My Mum and my Aunt. They’re just two awesome, successful, strong women who have approached life with two very different approaches and both ended up having families and incredibly successful careers.

Describe your happy place?

 It would be warm, with a sea view but NOT on the beach itself (I really don’t like sand…) and the food would be freshly cooked but super simple – like BBQ’d fish with coconut rice. Oh, and there would be gin.

Since we are a PR agency specialising in food, it wouldn’t be right to not ask any food questions, so what item of food could you not live without?

Bread and oil – I honestly could live off it.

If you could have dinner with any celebrity, who would it be, why and what meal would you cook them?

I don’t really know – I’m terrible when it comes to celebs at knowing who’s who. Someone super down to earth who would actually enjoy food rather than having to be on a diet – and I would cook a feast of dim sum, noodles, steamed fish… Or Gente de Zona because they are my future husbands even if they don’t know it yet.

And lastly, is a Jaffa cake a cake or a biscuit?

Biscuit.

Samphire xoxo

Meet the Chicks: Claudia

So we are back again with another post from our ‘Meet The Chicks’ series and this time you get to meet our lovely Social Media Executive, Claudia.

Claudia Jones

Claudia Jones

Hi Claudia, let’s start off with you telling us a little bit about yourself.

HI!! My name is Claudia and I am from beautiful Australia. I moved to London almost a year ago and have been on the Samphire team since January. I have a Bachelor of Communications with a major in Public Relations and over 6 year’s experience in the wonderful world of social media. In my spare time you will find me with a facemask on, watching Friends with a pizza slice in hand (the good life!)

So we now know you studied Communications and Public Relations, but how did you actually get into Social Media?

I kind of fell into it really! I was working in PR and branding which meant I was doing a lot of social media and content creation. I fell in love with the creativity and branding side of things so took the leap and started my own social media agency.

 What excites you most about your job?

Being creative and creating content is what I really love, and of course eating at so many amazing places!

Do you have any advice for someone wanting to pursue a career in Social Media Management ?

It’s so important to have your finger on the pulse with what the latest trends are and ALWAYS take every opportunity to learn a new skill – you never know when it could come in handy.

What has been the best client event that you have attended or organised?

The best client event I have ever taken part in is probably the summer garden launch at The Courtyard. They have such a good vibe and know how to throw a party!

Who or what inspires you the most?

Working with likeminded girls really motives and inspires me. I also love staying up-to-date with the latest in the food and beauty world which constantly gets me excited!

Describe your happy place?

FACEMASK + PIZZA + NETFLIX = HAPPY PLACE. I also must say walking through the beauty and skincare aisles make me very very happy too.

Since we are a PR agency specialising in food, it wouldn’t be right to not ask any food questions, so what item of food could you not live without?

CHEESE AND PIZZA.

If you could have dinner with any celebrity, who would it be, why and what meal would you cook them?

I would have to say Emily Weiss of Glossier because she’s a badass business woman and I’ve always followed her journey. I would probably cook her chicken parmigiana and potato bake because it’s BLOODY DELICIOUS!

And lastly,does pineapple belong on Pizza?

YES!!!! You’re lying to yourself if you think it doesn’t!

If you loved reading about our Aussie girl Claudia, make sure you keep your eyes peeled for most posts from the girls.

Also, if you haven’t already make sure you read our first post from the series, all about our PR chick Sophie!

Meet the Chicks: Sophie

Welcome to the first blog post of our ‘meet the chicks’ series. Our team is made up of some amazing girls who we feel you should get to know a little better.

First up is Sophie Fox who is one of senior account executives.

Sophie Fox

Sophie Fox

Hi Sophie, let’s start off with you telling us a little bit about yourself.

I’m originally from Kent, near Bluewater Shopping centre (shopaholic), but as I’m on the boarder I’m always in and out of London. I went to St Mary’s University in Twickenham to study Psychology which I absolutely loved. I toyed with the idea of doing a masters and even almost went on to do a PGCE after doing some teaching, before I fell in love with PR! In my free time I am usually eating out (shock!), playing with my new little kitten or at a gig.

So how did you go from studying psychology to ending up in PR?

I was of the Zoella era, obsessed with beauty blogs, videos; you name it- my Saturday job at Superdrug meant that I was always buying the latest lippy. I remember googling jobs in and around beauty and that’s when I stumbled across PR. I did an internship and loved it. My friend then recommended me a brilliant PR agency where I worked with Waitrose, Lakeland and more and that’s when I became a real foodie, discovering new launches and chefs.  After a few agencies and dabbling with restaurants, I knew my next move had to be into the restaurant PR and marketing industry.

What excites you most about your job?

I would have to say a super passionate client, who knows exactly what they’re offering and do it well. Also just seeing something launch and becoming successful, rave reviews and great journalist feedback never gets old. Especially landing that national!

What has been the best client event that you have attended or organised?

We did an amazing influencer evening at Zela, where their chef did a tuna masterclass- he showed us all the different (raw) cuts, letting us taste the difference before we sat down to a meal with love music, including sushi and delicious fusion Japanese-med food. I love when you find out things you didn’t know during an event.

Do you have any advice for someone wanting to pursue a career in PR?

Have thick skin- and be prepared to talk lots! It’s all about relationships, but also not taking anything too serious. PR not ER as they say…

Who or what inspires you the most?

It may be cliché but I would have to say my mum. No matter what life throws at her, she just gets through it and with a smile on her face. She can be super sassy sometimes too, when need be!

Describe your happy place?

Paris with my husband Ben and wine on tap with cheese!

Since we are a PR agency specialising in food, it wouldn’t be right to not ask any food questions, so what item of food could you not live without?

This is tough, as it depends on my mood! I can name two- pasta and cheese. Although I do eat about 5 cucumbers a week!

If you could have dinner with any celebrity, who would it be, why and what meal would you cook them?

I definitely wouldn’t cook for them as I can only bake (just), so, maybe an afternoon tea, with David Attenborough.

And lastly, when making cereal do you put the milk first or the cereal?

Milk after! What kind of person does milk before? You’re just asking for spillage!

 If you enjoyed finding out more about Sophie, make sure you keep an eye out for more blog posts on the other chicks.