Inside with the Interns: Roxana Caia

Welcome to our newest series, ‘Inside with the Interns’, where you’ll hear first hand the experiences from the lovely, eager and hard-working individuals who come to work with us.

Our first post of the series starts of with Roxana who was our PR intern for August, we hope you enjoy it.

Quite dramatic of me to start with ‘by the time you read this article, I will have already left’ but, alas, there comes a time in one’s life…

Never have I ever felt more grown up than I did when I moved to London for five weeks to complete my internship at Samphire this summer. The realisation dawned on me on a morning commute from my apartment in up-and-coming Brixton to our little office in the heart of Fitzrovia – I’ve always been a big city girl, I was born in Bucharest, Romania, so I am used to the buzz and noise of a capital city. And yet, the mere idea that I was on the tube at 9 am on my way to work in London, the most glorious city to ever exist, felt like a major badge of honour.

It’s funny thinking about it in retrospect, but I was actually nervous about what joining Samphire might feel like. Looking back, my expectations and fears feel rather delusional, bordering on The Devil Wears Prada stereotypes about a fast-paced industry that forgives nothing and no one. I had worked in PR before joining Samphire, a fact which the rational side of my brain was desperately trying to reiterate every time I felt myself panicking, and yet all the media talk about the stark differences between the North and South of England provided endless fuel to my panic fire. I was scared I wouldn’t be able to keep up with the rhythm of the city, that I would feel overwhelmed and stuck in a creative rut.

Having finished my five weeks at the agency, I can definitely attest the most valuable experience at Samphire has been proving myself wrong on all the demons I’d constructed prior to my arrival. It may sound underwhelming, but I can’t imagine what my post-graduation career prospects would have sounded like had I not taken the leap of faith of moving to London. There is something truly unique about the way things work around here, the expectations clients have of you, the breadth of profiling opportunities you have to choose from – in short, as cheesy as it may come across, there’s nothing quite as motivational as the endless possibilities that London seems to be offering you on the daily. I never thought I’d hear myself say this, but I am really looking forward to finishing my academic career and finally getting to work full time in this city, I have a feeling I will never get bored of it.

By the time you’re reading this, I will have returned to my UK home of Newcastle, up North. I am about to start my third (and final) year at Newcastle University, doing Media, Communications & Cultural Studies, and the thought of graduating is both terrifying and incredibly thrilling. At the end of the day, I may not have spent my ‘hot girl summer’ travelling around the world, but I actually feel that investing these few months off into my future career was perhaps one of the best decisions I have made in a long time. It turns out there’s life (and hope) after graduation, and I would have likely never known that without this valuable work experience.

Roxana Caia

Meet the Chicks: Claudia

So we are back again with another post from our ‘Meet The Chicks’ series and this time you get to meet our lovely Social Media Executive, Claudia.

Claudia Jones

Claudia Jones

Hi Claudia, let’s start off with you telling us a little bit about yourself.

HI!! My name is Claudia and I am from beautiful Australia. I moved to London almost a year ago and have been on the Samphire team since January. I have a Bachelor of Communications with a major in Public Relations and over 6 year’s experience in the wonderful world of social media. In my spare time you will find me with a facemask on, watching Friends with a pizza slice in hand (the good life!)

So we now know you studied Communications and Public Relations, but how did you actually get into Social Media?

I kind of fell into it really! I was working in PR and branding which meant I was doing a lot of social media and content creation. I fell in love with the creativity and branding side of things so took the leap and started my own social media agency.

 What excites you most about your job?

Being creative and creating content is what I really love, and of course eating at so many amazing places!

Do you have any advice for someone wanting to pursue a career in Social Media Management ?

It’s so important to have your finger on the pulse with what the latest trends are and ALWAYS take every opportunity to learn a new skill – you never know when it could come in handy.

What has been the best client event that you have attended or organised?

The best client event I have ever taken part in is probably the summer garden launch at The Courtyard. They have such a good vibe and know how to throw a party!

Who or what inspires you the most?

Working with likeminded girls really motives and inspires me. I also love staying up-to-date with the latest in the food and beauty world which constantly gets me excited!

Describe your happy place?

FACEMASK + PIZZA + NETFLIX = HAPPY PLACE. I also must say walking through the beauty and skincare aisles make me very very happy too.

Since we are a PR agency specialising in food, it wouldn’t be right to not ask any food questions, so what item of food could you not live without?


If you could have dinner with any celebrity, who would it be, why and what meal would you cook them?

I would have to say Emily Weiss of Glossier because she’s a badass business woman and I’ve always followed her journey. I would probably cook her chicken parmigiana and potato bake because it’s BLOODY DELICIOUS!

And lastly,does pineapple belong on Pizza?

YES!!!! You’re lying to yourself if you think it doesn’t!

If you loved reading about our Aussie girl Claudia, make sure you keep your eyes peeled for most posts from the girls.

Also, if you haven’t already make sure you read our first post from the series, all about our PR chick Sophie!

September: Things to get up to this month

Summer- the season so many of us look forward to all year long, but between the vacations, weekends spent basking in the sun (although uncomfortable at times), the BBQ’s and music festivals, the days almost seem to slip right through your fingers! Before you know it, the warm weather is replaced with cooler temperatures; you are waking up to darker mornings, rushing out the door to take the kids to school and whipping out your favourite jumper.

However, the fun of summer doesn’t have to end just yet, and this September there are so many things for you, friends and family to get up to!

Here is our run-down of things to keep you busy this September.

The Boat Inn Sunday Homework Sessions

Liam Dillon- The Boat Inn Crab

Liam Dillon- The Boat Inn Crab

When: 1st September

Where: The Boat Inn, Walsall Rd, Muckley Corner, Lichfield WS14 0BU

Starting from the first of September, Liam Dillon and The Boat Inn will be launching ‘The Sunday Homework Sessions’, allowing in-house chefs to put their culinary skills to the test by creating dishes from the restaurant’s menu.

What’s even better is that they are giving you the chance to dine at the restaurant and try these dishes, as well as giving them your feedback. 

To be a part of this, you can purchase your tickets through the website:


Photo: @Meatopia

Photo: @Meatopia

When: 20th August- 1st September

Where: Tobacco Dock, Tobacco Quay, Wapping Lane, London, E1W 2SF

Calling all meat lovers- this event is definitely for you! The Meatopia festival will be running again for a sixth time. Be prepared to savour a variety of tasty meat-based dishes cooked over wood or charcoal by some of London’s best chefs.

The weekend promises to be a good vibe with unlimited meat, drinks and music.

Get your tickets here:

Las Iguanas, Watford

Las Iguanas

Las Iguanas

When: 2nd September

Where: 61-63 High Street, Watford , WD17 2DJ

There’s a new resturant in town! Las Iguanas is set to open the doors of its latest venture on 2nd September, with its trademark carnival of Latin American food and culture arriving in Watford just in time for Autumn.

Even though we’ll soon be saying goodbye to Summer, Las Iguanas will be bringing the tropical style and sun-kissed colours of Latin America to the heart of Watford to see us through. Already known for its culinary adventure, this is a welcome addition to the town’s foodie scene and its ideal location at intu Watford is perfect for lunches and brunches, after work drinks, weekend shopping and every kind of celebration.

London Wing Fest

Photo @fitwaffle

Photo @fitwaffle

When: 7th-8th September

Where: The London Stadium   

Have you ever wandered where you can get the best chicken wings in the UK? Well, you’re in luck because the London Wing Fest is tasked with doing just that.

The festival is a celebration of all things chicken wings, with 120,000 flavoursome and succulent wings from 35 street vendors, restaurants and BBQ teams waiting to be devoured. You alongside a judging panel, get to decide who really does the best wings.

So, why not put your skills and taste buds to good use and buy your ticket today!

Manchester Wing Fest

Photo: @WingFestUk

Photo: @WingFestUk

When: 14th-15th September

Where: First Street, Manchester, M15 4GU

Not to worry Northerners- Wing Fest is looking to follow in the footsepts of its popular London counterpart, and is comng to Manchester for the frst time ever!

Throughout the day, guests will be able to put their eating skills to the test by entering the Wing eating competition, as well as their taste buds, in the legendary Dr Sweetsmoke’s Lava Wing challenge - which is not for the faint hearted.

Aside from enjoying the tastiest wings that Manchester has to offer, you can soak up the love music from local bands and dj’s, or take part in the axe throwing and BBQ cooking demonstrations being held across the weekend.

A plerethora of wings, live music and cooking demonstrations? Sounds like a win win if you ask me!

L’ortolan’s Greatest Hits



When: 11th-12th September

Where: L’ortolan, Church Ln, Shinfield, Reading RG2 9BY

Reading’s only Michelin starred restaurant is gearing up to celebrate their 18th birthday this September. 

To commemorate this milestone, for two days only, they are taking diners on a trip down memory lane, by recreating their most popular dishes from over the years- including their ‘sandwich’- goose liver parfait, pain d’epice  and ‘chocolate mushroom’- salted chocolate, coffee and blueberries.

This is an event you’ll not want to miss, so make sure to make your booking!

London Fashion Week

London Fashion Week

London Fashion Week

When: 13th- 17th September

Where: British Fashion Council, London

It’s that time of the year again- London Fashion Week is returning back to the capital this September.

The bi-annual event is the ultimate showcase for British Fashion, with designers, editors, influencers and bloggers all flocking to view the latest collections.  And for the first time ever, LFW will open its doors to the public, giving you your very own front row access to all the upcoming trends. 

If you want to get the hottest items straight off the runway, make sure to buy your tickets.

Brown’s Hotel

When: 9th September

Where: Brown’s Hotel, Albemarle St, Mayfair, London W1S 4BP

Mayfair’s Brown’s Hotel, part of Rocco Forte Hotels, revealed its new restaurant, Charlie’s, on 9th September. Named after Lord Charles Forte, the restaurant is supervised by Michelin-starred Chef Adam Byatt, who joined Brown’s as Chef Director. Count on Adam and Head Chef Matt Starling, to serve dishes with ingredients of the highest quality sourced from suppliers across the globe, while embracing a bygone era of service with a sense of theatre. Diners can expect daily specials such as whole poached salmon and glazed Essex gammon will be served on a traditional Silver Trolley. Alongside this, the à la carte menu features fresh, seasonal options such as fried courgette flowers with truffle honey, whole 12oz Dover sole simply grilled or pan fried with caper butter, and roasted Yorkshire grouse, blackberries and bread sauce.

Strawberry Tartlet at Charlie’s

Strawberry Tartlet at Charlie’s

Samphire xoxo

Meet the Chicks: Sophie

Welcome to the first blog post of our ‘meet the chicks’ series. Our team is made up of some amazing girls who we feel you should get to know a little better.

First up is Sophie Fox who is one of senior account executives.

Sophie Fox

Sophie Fox

Hi Sophie, let’s start off with you telling us a little bit about yourself.

I’m originally from Kent, near Bluewater Shopping centre (shopaholic), but as I’m on the boarder I’m always in and out of London. I went to St Mary’s University in Twickenham to study Psychology which I absolutely loved. I toyed with the idea of doing a masters and even almost went on to do a PGCE after doing some teaching, before I fell in love with PR! In my free time I am usually eating out (shock!), playing with my new little kitten or at a gig.

So how did you go from studying psychology to ending up in PR?

I was of the Zoella era, obsessed with beauty blogs, videos; you name it- my Saturday job at Superdrug meant that I was always buying the latest lippy. I remember googling jobs in and around beauty and that’s when I stumbled across PR. I did an internship and loved it. My friend then recommended me a brilliant PR agency where I worked with Waitrose, Lakeland and more and that’s when I became a real foodie, discovering new launches and chefs.  After a few agencies and dabbling with restaurants, I knew my next move had to be into the restaurant PR and marketing industry.

What excites you most about your job?

I would have to say a super passionate client, who knows exactly what they’re offering and do it well. Also just seeing something launch and becoming successful, rave reviews and great journalist feedback never gets old. Especially landing that national!

What has been the best client event that you have attended or organised?

We did an amazing influencer evening at Zela, where their chef did a tuna masterclass- he showed us all the different (raw) cuts, letting us taste the difference before we sat down to a meal with love music, including sushi and delicious fusion Japanese-med food. I love when you find out things you didn’t know during an event.

Do you have any advice for someone wanting to pursue a career in PR?

Have thick skin- and be prepared to talk lots! It’s all about relationships, but also not taking anything too serious. PR not ER as they say…

Who or what inspires you the most?

It may be cliché but I would have to say my mum. No matter what life throws at her, she just gets through it and with a smile on her face. She can be super sassy sometimes too, when need be!

Describe your happy place?

Paris with my husband Ben and wine on tap with cheese!

Since we are a PR agency specialising in food, it wouldn’t be right to not ask any food questions, so what item of food could you not live without?

This is tough, as it depends on my mood! I can name two- pasta and cheese. Although I do eat about 5 cucumbers a week!

If you could have dinner with any celebrity, who would it be, why and what meal would you cook them?

I definitely wouldn’t cook for them as I can only bake (just), so, maybe an afternoon tea, with David Attenborough.

And lastly, when making cereal do you put the milk first or the cereal?

Milk after! What kind of person does milk before? You’re just asking for spillage!

 If you enjoyed finding out more about Sophie, make sure you keep an eye out for more blog posts on the other chicks.


Bank Holiday: Things to do and places to go (1).jpg

There’s nothing more exciting than realising that there’s a bank holiday weekend on the horizon. The thought of turning off all your alarms, catching up on sleep or watching a box set or two, is a feeling that can’t be matched.

Although we’ve already had four bank holidays, arguably, the summer bank holiday trumps them all. It’s the weekend that hosts Europe’s biggest street party- Notting Hill Carnival, it’s the last break before the kids go back to school and if you’re a Christmas enthusiast then it means the countdown to the festivities are even more imminent.

However, the good news doesn’t end here because we are expected to have temperatures of up to 29 degrees! Can I get an Amen? Surely, this is even more of a reason to ditch the pj’s, the box sets and get out and about?

Well luckily for you we’ve compiled a list of things to do and go this bank holiday weekend.

Notting Hill Carnival

Notting Hill Carnival

Notting Hill Carnival

If you love to a good party then you’ll definitely not want to miss Britain’s biggest one yet! For two days only, the usually dormant streets of West London will be awoken by the music and parades of Notting Hill Carnival.  It’s a chance for everyone, young and old, to embrace the rich, vibrant and diverse Caribbean culture, from the music, to the food and the impressive colourful costumes.  Not to mention, the tropical weather expected, which means we’ll all get to experience the Caribbean right here in London.

When: 25-26th August

Where: Notting Hill, London

Price: Free

Squeg and Bonez

Squeg and Bonez

Squeg and Bonez

The carnival celebrations continue this weekend, with Squeg and Bonez celebrating the event with their very own Caribbean inspired vegan menu, along with two special-edition cocktails. So, if you’re looking for somewhere to eat on the 24th and 25th of August head down to the restaurant.

When: 24th-25th August

Where: 171 Mare St, London E8 3RH

Foodies Festival, Oxford

Chop Shop at The Foodies Festival, photo taken by @sophlouisep

Chop Shop at The Foodies Festival, photo taken by @sophlouisep

The UK’s biggest food festival returns to South Park, Oxford, after making the rounds in Bristol, Birmingham, London and Edinburgh. You can expect the day to be filled with live music, workshops (for adults and children), and of course top chefs to be in attendance, including MasterChef Finalist 2019 Delia Maria Asser.

When: 24th-26th August

Where: Oxford

Price: Children under 12 and dogs go free. Visit their website for ticket prices:

The Big Feastival

The Big Feastival

The Big Feastival

Dubbed as ‘your go-to family festival’, the Big Festival ensures that every family member has a weekend to remember. The jam-packed itinerary includes live acts from the likes of Rudimental and Jess Glyme, as well as family favourites such as Peppa Pig and Paw Patrol. Aside from the entertainment, the festival has a line-up of top chefs, variety of food and activities to keep you all occupied.

When: 23rd-25th August

Where: Alex James’, The Cotswolds

Price: Visit the website for more details on single day and weekend tickets: