Amy Williams and Zoe Wilmer set up Samphire in May 2010. Previously company directors and shareholders of a large restaurant PR shop, they decided it was about time they combine their collective 20 years industry experience and passion and start their own agency.

'Amy and Zoe know more about restaurants and chefs than most restauranteurs and Chefs' Jesse Dunford Wood, Parlour Kensal



We offer our clients a boutique service, with Amy & Zoe directly involved in all accounts, personally sharing their expertise, experience & wealth of contacts.

As a full-service agency, we take an integrated approach, delivering tailored solutions across PR, Marketing & Social. All of which have a direct and tangible impact on the ongoing success of our clients’ businesses.



We cover all aspects of restaurant PR and Marketing: from launching new restaurants and boosting more established ones, to raising the profile of specific individuals such as chefs, hoteliers & business owners.

Through strategic planning, creative thinking & strong media relations, we devise bespoke campaigns for each client & deliver them across multiple channels.


We are very proud that Samphire is ranked 39 in the 50 fastest growing women led businesses in the UK.  Fortuna 50 – Centre for Entrepreneurs