Celebrating 15 Years of Samphire Communications

As Samphire Communications celebrates its 15th anniversary, one theme shines through above all else: people. From long-lasting relationships and flexible working to standout creativity in food and drink PR, Samphire’s story is defined by the team behind it and the clients they grow alongside.


For Amy, Samphire is a place where relationships truly last, both professionally and personally.

“One of my favourite things about Samphire is how long the relationships last – both with colleagues and clients. Samphire feels more like a group of friends than simply colleagues.”

Sophie echoes that sense of shared values and collaboration, alongside the excitement of working with some of the very best in hospitality.

“It all comes down to the people you work with and the environment. We all help each other, even if it’s not ‘our client’. New openings are always exciting, and everyone is in it for the love of food.”

Tara highlights the energy, support and ambition that runs through the agency.

“Zoe is an inspirational, hands-on boss who genuinely cares. It’s a true work hard, play hard environment and the support is felt every day.”

That people-first culture underpins the work Samphire is known for, delivering fresh, leading coverage for much-loved clients including Bread Ahead Bakery, Hakkasan Group, and Tom Kerridge.

Fifteen years on, Samphire Communications remains vibrant, evolving and never dull-a true green sea gem, samphire through and through.


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Christmas With Our Clients